Chelsea Building Society's First Taxi Advertising Campaign

Chelsea Building Society Taxi

One of our latest campaigns was a first for Chelsea Building Society when it launched on 7 October. 150 London superside taxis, all with interactive digital screens on board, will be promoting low-rate Chelsea Building Society mortgages for first-time home buyers in London.

In addition to eye-catching exterior superside ads, the campaign targets passengers with 30 second digital ads which are served alongside Sky News during the 15 minute content loop that runs in VeriFone Media enabled taxis.

The campaign was planned by Universal McCann Birmingham and OOH specialist rapport, and has been launched to raise awareness of the Chelsea Building Society brand and their mortgage products, to capture market share at a key period in this competitive sector.

Working in collaboration with rapport, we devised a PR event to make a great campaign into something even more memorable and engaging for both clients and customers alike. The taxis were used for a special Chelsea Building Society VIP customer promotion during the campaign. 15 cabs provided complimentary rides for customers in TfL zones 1 and 2 from six of Chelsea Building Society's 35 branches in Chelsea, Westminster, The City, Kings Road, Kensington High St, Hanover Square , Fulham, Strutton Ground  and Eastcheap. Our photographer and marshall dressed in the Chelsea Building Society Lion mascot costume, visited each of the branches, resulting in a very memorable day. The promotional activity helped to raise awareness of the brand, and provide customers with a welcome bonus when they visited selected branches.

Related Posts

Your Golden Syrup carriage awaits! June 2016
Zipcar Taxis Zipping around London May 2016
Cadbury Treat Londoners To Chocolate Filled Cab Jo... March 2015
Digital Tops Have Now Launched! January 2015
Here's To A Safe Journey With Baileys Superside Ta... January 2015
Fashion Forward Liveries From The Outnet December 2014
Bringing Brand USA To The Streets Of London November 2014
Keep Calm With New Rimmel Taxis Around London August 2014
Westfield Taxis Back On The Roads With 'We are Ldn... August 2014
Jamaica Tourist Board Brings Island Spirit to The ... August 2014

Popular Posts

Digital Taxi Top
Digital Taxi Tops Coming Soon June 2013
Missing Children 2013
The Big Tweet June 2013
New taxi advertising campaign for The Kooples from VeriFone Media
New taxi advertising campaign for The Kooples from... March 2013
Sky Fibre 4G Wi-Fi taxi
SKY Superfast WIFI Taxis Hit The Road In London… July 2013
Art Everywhere has launched onto VeriFone Digital Screens
Art Everywhere August 2013

Recent Posts

Kaspersky Act Fast to Prevent Cybercrime
Kaspersky Act Fast to Prevent Cybercrime June 2017
Your Golden Syrup carriage awaits! June 2016
Frappucino Happy Hour hits the streets! May 2016
Seeing the Benefit of Verifone Taxi Advertising May 2016
Zipcar Taxis Zipping around London May 2016

Tag Cloud