Chelsea Building Society's First Taxi Advertising Campaign

Chelsea Building Society Taxi

One of our latest campaigns was a first for Chelsea Building Society when it launched on 7 October. 150 London superside taxis, all with interactive digital screens on board, will be promoting low-rate Chelsea Building Society mortgages for first-time home buyers in London.

In addition to eye-catching exterior superside ads, the campaign targets passengers with 30 second digital ads which are served alongside Sky News during the 15 minute content loop that runs in VeriFone Media enabled taxis.

The campaign was planned by Universal McCann Birmingham and OOH specialist rapport, and has been launched to raise awareness of the Chelsea Building Society brand and their mortgage products, to capture market share at a key period in this competitive sector.

Working in collaboration with rapport, we devised a PR event to make a great campaign into something even more memorable and engaging for both clients and customers alike. The taxis were used for a special Chelsea Building Society VIP customer promotion during the campaign. 15 cabs provided complimentary rides for customers in TfL zones 1 and 2 from six of Chelsea Building Society's 35 branches in Chelsea, Westminster, The City, Kings Road, Kensington High St, Hanover Square , Fulham, Strutton Ground  and Eastcheap. Our photographer and marshall dressed in the Chelsea Building Society Lion mascot costume, visited each of the branches, resulting in a very memorable day. The promotional activity helped to raise awareness of the brand, and provide customers with a welcome bonus when they visited selected branches.

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