Katy Perry's Golden Fleet

Katy Perry Gold Taxi

To celebrate the latest Katy Perry album, PRISM on 21st October, and to mark her headline show which closed  the iTunes Festival on 30th September, TED@MediaCom on behalf of Virgin Records enlisted taxi-advertising specialists VeriFone Media to launch a unique OOH campaign featuring a fleet of  3 gold-plated taxis.

 Three iconic London Hackney cabs were fully wrapped in glistening metallic gold vinyl for the campaign launch on 27th September. The cabs formed an integral part of Katy's entourage during her London promotional tour, chauffeuring some of her famous friends to the iTunes Festival and a host of special PR events. Passengers inside the cabs could enjoy the true Katy Perry experience with internal digital screens showcasing exclusive content from PRISM and some of her most famous hits.

The gold Prism taxis caused a stir on social media websites such as twitter, and was named by The Metro Newspaper as number 3 of Katy Perry's best iTunes festival moments. Fans were constantly tweeting throughout the campaign asking when they would next be able to see the gold taxis which Katy Perry had travelled in herself.  Katy Perry closed the iTunes Festival at the Roundhouse in Camden where fans adorned the sparkly gold taxis before and after the show. It was a real statement not only in London but gaining press worldwide.

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