MAC Taxis on the Runway at London Fashion Week

London Fashion Week sees fashionistas descend on the capital to check out the A/W collections from their favourite designers, and the latest beauty trends. Such a crucial time for fashion and beauty brands to get their word out on the streets, MAC, for the second year, are running a Superside campaign with Verifone Media around London. The areas where London Fashion Week takes place does not contain many other advertising opportunities, meaning taxis are ideal for targeting the footfall surrounding the event.

The strong Superside fleet boasts a bright and colourful creative which is instantly recognisable of the brand, and reflects the rest of their artwork for their A/W 16 branding. Not only are these taxis making the streets stylish, but they are also visiting the Frow at London Fashion Week over the 5 day event ,chauffeuring around beauty journalists from show to show. It is a fantastic opportunity to provide these VIPs with a unique MAC experience. With the addition of an ad running across Verifone Media's unique interior screens inside taxis, passengers are able to engage and interact with the brand while they are chauffeured around, encouraging social media interaction.

Be fashion forward, and hail down a MAC taxi this Fashion Week!

Visit @taximediauk to keep updated on advertising on one of London's most precious icons!

Posted In: | February 2016   | Tags:  Beauty, London Fashion Week, MAC, OOH, Taxis

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