London Fashion Week sees fashionistas descend on the capital to
check out the A/W collections from their favourite designers, and
the latest beauty trends. Such a crucial time for fashion and
beauty brands to get their word out on the streets, MAC, for the
second year, are running a Superside campaign with Verifone Media
around London. The areas where London Fashion Week takes place does
not contain many other advertising opportunities, meaning taxis are
ideal for targeting the footfall surrounding the event.
The strong Superside fleet boasts a bright and colourful
creative which is instantly recognisable of the brand, and reflects
the rest of their artwork for their A/W 16 branding. Not only are
these taxis making the streets stylish, but they are also visiting
the Frow at London Fashion Week over the 5 day event ,chauffeuring
around beauty journalists from show to show. It is a fantastic
opportunity to provide these VIPs with a unique MAC experience.
With the addition of an ad running across Verifone Media's unique
interior screens inside taxis, passengers are able to engage and
interact with the brand while they are chauffeured around,
encouraging social media interaction.
Be fashion forward, and hail down a MAC taxi this Fashion
to keep updated on advertising on one of London's most precious