This Valentine's Day, whilst Londoners declared their love to
each other, Verifone media made sure London itself wasn't left out.
In the spirit of Valentines day, we ran our #LoveGEO campaign
across our network of 400 HD screens on top of London's most loved
icons; The Black Cab.
The declaration, dubbed #LoveGEO, played London-wide, and was
geo-targeted to a number of key areas. Bespoke, location-specific
messages were designed to spread Verifone Media's love of being
part of the iconic landscape of 2015's most visited city in the
world. Area-specific accuracy was achieved thanks to our
geo-targeting sytem, with the creative displaying ' Dear [accurate
location], We Love You'. All except one at least; when any of the
DigitalTops pass Buckingham Palace, the creative read 'Dear Your
Majesty, We Love You'!
Locations targeted can be as wide as London's Theatreland or
specific landmarks such as Big Ben; all demonstrating that Verifone
Media's clients can also deliver impressively precise relevance.
Target areas were chosen based on Verifone Media's findings from
their award-winning 2015 campaign, #HelloGEO.
Sales and Marketing Director Jim Cohen shared his excitement
about Digital Tops and their ability to provide targeted,
go-anywhere Digital OOH, "We can turn our HD screens on at certain
times of the day, in certain streets because of certain weather
conditions, all ensuring maximum relevance. Verifone Media are
passionate about showing people the power our digital products and
how they can be used to effectively target the right people at the
right place in the right mindset."
With the #HelloGEO campaign's hashtag achieving a social reach
of nearly 44,000 mentions, Verifone Media are hoping #LoveGEO to
produce even more, as screens on the road have been doubled to four
hundred since 2015. So look out for Verifone Media spreading the
#LoveGEO across London this week.
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