Verifone Media's DigitalTops promote Starbucks
'Frappuccino Happy Hour' around London
You know it's nearly summer when the annual Starbucks
#FrappucinoHappyHour comes around. It sees 'Frap lovers' enjoy half
price off their favourite drink for 10 days.
This year, to build more coverage and drive awareness on the
streets of London, Verifone Media and Starbucks have launched a
Verifone Media's HD LCD DigitalTop network of 400 screens,
offers advertisers a 1 in 6 share of voice within a 30 second loop.
With multiple capabilities such as day parting, meteo, geo and
weather targeting; this format lends itself to reaching a specific
audience, in the right place, at the right time. As the Happy hour
is daily between 3-5pm for 10 days, Verifone Media are able to
schedule the ad across the network between any particular times.
Firstly, this is great for spreading the word on the streets before
the event, but also during, and driving footfall to the many
Starbucks Stores around the capital to redeem this offer.
Jim Cohen, Verifone Media's Sales and Marketing Director
explains, 'Our DigitalTop offering is the perfect booster to any
campaign working with other media to amplify the message that is
already out there. We can reach a specific audience group, at a
specific time, in an exact location, at any time of the day. We saw
a perfect opportunity with Starbucks to be able to target consumers
while they are out and about to remind them of the Happy Hour they
would have seen in press in the morning. Our DigitalTops reinforce
this message to consumers, when they are yards away from a
Starbucks driving footfall into store! We will keep promoting this
way of engaging audiences to advertisers, and prove how beneficial
DigitalTops can be!'
Look out for one of Verifone Media's 200 HD DigitalTop Taxis
around London, and don't forget to get down to Starbucks and treat
Interested in running a DigitalTops campaign, contact the sales
team hotline on 0207 091 1990