Watch out, it's a pink taxi everyone! Benefit and
Verifone Media add a splash of pink to the streets!
The annual Benefit #BoldisBeautiful Charity March sees girl
power come in to fruition on the first Sunday in May, where Benefit
Lovers get together and parade a specific route around London, all
in the aid for raising money for Refuge and Look Good Feel Better
Each year Verifone Media's taxis play a special
part in the March, alongside one of our Star PR drivers; Mark
Williams. Proving that drivers are able to become ambassadors and
really endorse the brand throughout the duration of the campaign
and on event days. The taxi is a real standout part of the campaign
building awareness before the event, and has been used to chauffeur
VIP's around on the day to give the full and unique experience. The
day is filled with lots of Benefit goodies, cheer leaders, and
lovely pink livery leading them the way to the finish line.
Look out for this pretty pink cab around London over the next
Got a special event that you want to promote? Taxis are a
perfect way of offering a unique fully branded experience to
Please contact the sales team on 0207 091 1990 or leave you
details in the contact us section on the website.