Kaspersky Act Fast to Prevent Cybercrime

Kaspersky Act Fast to Prevent Cybercrime

In the wake of the recent 'WannaCry' cyber attack on the NHS, Kaspersky the global cybersecurity company, immediately activated relevant messaging on DigitalTops across London. 

The tactical one-day Digital Out of Home messaging came as part of a wider, reactive DOOH campaign highlighting the need for cyber security after the worldwide ransomware attacks. Audiences Kaspersky wanted to reach such as key business audiences in the City of London and Canary Warf were accessed entirely through digital screens across London, thanks to the coordinated efforts of The Lane Agency and Talon.

Barry Fearn, Managing Director at The Lane Agency said  "Kaspersky are delighted with the response to this campaign. Collectively, we have reacted very swiftly and the collaborative speed of our reactive DOOH campaign has been well received by Kaspersky offices around the globe. The contextual relevance of our campaign has undoubtedly created a tangible impact on the awareness of Kaspersky and their suite of Ransomware security software."

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