Campaign location: London
Campaign details: American Airlines partnered with VeriFone Media to raise brand awareness in and around London.
American Airlines wrapped 40 Liveried cabs and used 1500 taxis from VeriFone’s digital estate to inform and educate passengers. Throughout the campaign American Airlines ran a variety of PR events ranging from FREE flights to the states to FREE tickets to the west end theatre show, “A Chorus Line”. American Airlines deployed taxis in the west end providing free rides and giving out free prizes to lucky passengers.
“I felt like Santa Clause handing out free gifts to stranger - what a great thing they are doing!” - Peter (London taxi driver)