Campaign location: London
Campaign details: Amex teamed up with VeriFone Media to Launch an out of home first using Geo-Targeting on the VeriFone’s digital platform, VNET. Amex promoted the hottest local entertainment experience based on the current taxi’s location.
Amex took to the streets with 350 cabs, 150 of which had two superside creatives on them and the remaining 200 incorporated the digital geo-targeted creative.
Melissa Weber, brand and communications director at American Express UK says, “We are delighted to be the first to use the new VeriFone platform to showcase the range of services we offer to our customers in such an innovative and compelling way.”