Purr by Katy Perry

Purr by Katy Perry

Always cutting edge and full of passion and style, pop artist Katy Perry recently launched her new perfume Purr in London. VeriFone Media worked with Katy's team to create an unforgettable taxi ride experience.

Target Market

The demographic of London black cab riders was ideal for their target market. Upscale, fashionable, and savvy, these passengers were treated to a mega side of Katy Perry on the outside, combined with video on two monitors and tip seat panels on the inside. Passengers were also welcome to take sample cards with them to encourage purchase of Purr.