The launch of Westfield's new shopping centre in Stratford, East London combined traditional taxi advertising into the campaign to generate maximum coverage for the opening. Liveries, tip-up seats and receipts were seen all over East and West London advertising the launch of the huge new retail complex which is packed with shops, restaurants a cinema and a hotel.
The fleet of taxis used for the campaign were called in on the eve of the grand opening to quickly change the artwork, update the message and reveal a new communication across the city. All the taxis were held back and released in convoy providing a high impact message for consumers on the first day. Watch our video to see how VeriFone Media worked through the night to meet the challenge!
"This really is a great piece of work and shows the lengths you went through to make this tricky concept come to life. Well done to all the backroom team who put this together and made the transition from tease to launch run so smoothly (from our end)." Jai Pushkin, Business Director, Posterscope