Digital Tops - The Technical Side

The Specifics

  • 2 screens per Digital Top
  • The screen size is 37.6 inch LCD
  • High Definition LCD Screen with high brightness LED backlight system
  • Aspect ratio 16: 3.8
  • 176 degrees viewing angle

What You’re Buying

  • The loop comprises of 6 x 5 second advertisements with no editorials
  • This creates a full 30 second loop when all ad spots are sold
  • Advertisements play continually while the taxi is on

Real-time Marketing

In an age where a real-time response is the holy grail for marketers everywhere, this new digital format is perfect for brands to get their real-time marketing response into the out-of-home forum to reach a mass audience, and has great synergy with social media & web messaging.