No other media owner takes the taxi advertising medium so far- creating new opportunities for customers and creative partners. Combining in-taxi digital media with taxi wraps allows advertisers to 'own' cabs inside and out. Giving you the depth and breadth of coverage you need to bring your brand to life.
There are many different VeriFone Media taxi advertising formats and campaign enhancements to choose from, with new ones being developed all the time. Standard formats can be adapted, or a unique tailor-made campaign can be created to match your precise requirements and meet your strategic objectives
Apart from the ad formats themselves we can time your campaign and run it for as long (or short) as you prefer, in London and/or regionally at a light, medium or heavy weight and can offer total flexibility to ensure your campaign is a runaway success.
Unlike other outdoor advertising formats, when it comes to taxi advertising, rules are made to be broken. Full Livery taxis look sensational when wrapped in technicolour graphics, but why stick to vinyl? Why not astroturf, Swarovski crystals or fur?
We're constantly innovating and using bespoke materials to great creative effect. We also run themed fleets with a series of creative treatments thanks to our in-house print and fitting facilities, ideal for collaborative campaigns featuring a lead brand with a series of partners.
Think of the limits of some media; the restrictive in-charge schedules and lead times of other outdoor, the rigid routes of buses and the exorbitant cost of TV. None of these apply to taxi advertising.
They can go wherever and whenever the consumers are, or wherever and whenever you want them. Taxis dominate busy city streets and interact directly with the very consumers you are targeting. As busy main thoroughfares gridlock at peak times, trapping buses and frustrating other road users, taxis peel off into the side roads, moving, working, delivering their passengers and spreading your message to new audiences as they go. And they're oh, so affordable…